The development course of MIOMI is a legendary chapter of continuous innovation, adaptation to market changes, gradual growth and development, and always focusing on the concept of "home +" in the field of parent-child cultural travel.

◆ 2017  Market Insight and Concept budding (Early stage)

In recent years, the hotel and real estate markets have been Mired in a large number of idle houses and overstocked inventory. Although the cultural tourism industry has recovered, the parent-child market has become prominent, and the product lacks innovation, which is difficult to meet the needs of consumers in shaping parent-child relationship and family experience. In this context, the founder of Miomi grasped this business opportunity with his keen market insight and innovatively proposed the idea of integrating idle real estate resources into parent-child cultural travel projects, and the concept of "home away from home +" came into being. Miomi is determined to create a living space full of warm, unique, educational and interactive experiences for families, so that families can enhance parent-child relationship during travel, harvest good memories, and start a entrepreneurial journey with "home +" as the soul.

◆ 2019  Product development and model exploration (initial stage)

The first set of "Family Homestay" was launched: in the same year, it was awarded the honorary title of "China Good Homestay" award by China Tourism Association, Ctrip and Tujia. Miomi focuses on the research and development of parent-child cultural travel and hotel products, and focuses on the location of urban benchmark areas, tourism hotspots, scarce resources and local culture. Product design fully considers the needs of parent-child families, integrating parent-child interaction elements and trip planning. As the solution of the whole case of idle property, we establish cooperation with the owner, responsible for decoration, operation and promotion, and achieve win-win situation through rent sharing. At this stage, we also began to expand the channels of tourist sources, and initially cooperated with some travel agencies and OTA platforms, and achieved remarkable results, laying a solid foundation for subsequent development.

◆ 2022  Service optimization and brand building (Growth stage)

As the homestay market becomes more and more mature, Miomi keenly captures the market changes, combines the advantages of homestays and hotels, and launches the compound development model of "homestay + hotel" to meet the needs of more consumers. Won the Tujia platform strict selection: "Annual pioneer landlord", "potential star road" and other industry awards. Miomi deeply understand that service is the key to brand development, and strive to optimize the service system. Provide rich travel guide and exclusive customer service guide, staff warm reception, provide intimate guidance and help, parent-child activities are more colorful and pay attention to fun, education and safety, enhance parent-child interaction and family experience. At the same time, increase the investment in brand construction, design a unified brand visual identity system, and participate in industry activities to improve awareness and reputation. Actively collect customer feedback to improve products and services, accumulate good reputation, and gradually expand the influence of the brand, and the concept of "home +" has also been deeply rooted in the hearts of people in this process.

◆ 2023  Cooperation and market expansion (development stage)

With the previous accumulation, Miomi has established in-depth cooperation with more well-known brands at home and abroad, such as becoming a parent-child strategic partner of brands such as Four Seasons Hotel and cooperating with brands of intercontinental Group. Through cooperation to obtain excellent resources, advanced experience and broad channels, improve product quality and brand recognition. The market share continues to expand, the business has expanded from some domestic cities to more regions, and the national market planning has been effectively carried out. The product types are more diversified, involving research trips, parent-child activity planning and organization, etc., and a complete parent-child travel industry chain has been built to further meet the diversified needs of families. "Home away from home +" has also spread to a wider area with business expansion.

◆ 2024  Continuous innovation and future outlook (present and future)

In the unremitting exploration and progress, Miomi successfully incubated the parent-child chain brand, innovated the store-in-store model, and injected new vitality into the brand development. Among them, the Zipin brand "Children's Sea" has been officially put into operation, and multiple product lines such as Le Ling hotel and designer hotel are also gradually being built to enrich the brand matrix.